Carle Jasmin (Image : Pixabay) In March 2026, an analysis by the Institute for Strategic Dialogue documented a dramatic increase in anti-LGBTQ+ rhetoric in Canada after the Tumbler Ridge shooting. More than 10,000 anti-LGBTQ+ posts were recorded in Canada in a single day. Among the Canadian extremist accounts examined, daily posts rose from approximately 20 to 233—an increase of more than 1,000%. The analysis also found that a few recurring narratives generated a significant share of the engagement. A crisis can therefore trigger a digital avalanche in which a limited number of actors produce or relay specific narratives on a massive scale. Yet the visibility of hateful rhetoric does not necessarily indicate how many people genuinely support it. Its reach also reflects the ability of the digital system to circulate it. When a minority appears to be a majority Social media have changed the way hatred spreads. A small number of highly active accounts can create the impression that a much larger movement exists. Imagine ten particularly active people, each publishing 20 messages a day. That produces 200 posts. If only 20 other accounts repost, comment on or reformulate those messages, the number of posts associated with the same narrative can quickly reach several thousand. Each post may then be viewed by hundreds, thousands or even hundreds of thousands of people. Ten people can produce ten voices, while the Internet can give those voices an audience of millions. The apparent popularity of an idea can consequently bear little relation to the actual number of people who support it. A user…